Orange Sierra Leone has signed an exclusive official partnership deal with FC Johansen ahead of the just- commenced Sierra Leone Premier League.
The deal, according to Mohamed Kallon of Orange Sierra Leone’s Communication and Sponsorship, is worth fifty million Leones (Le 50,000,000) media support, Call User Group for staff and players and a fly box mifi including subscription.
Mohamed Kallon says FC Johansen is also expected to carry the Orange logo in all their sporting equipment throughout the premier league.
Mikal Pascal, Chairman of FC Johansen and Secretary General, Edward Mohamed Sesay who signed on behalf of the club, lauded the partnership with Orange Sierra Leone.
They expressed their happiness for aligning their vision with that of Orange Sierra Leone.
In another development, Orange Sierra Leone also signed Sierra Leone’s household names in comedy in the likes of Kindo Armani, CEO of Armani Multi Media, Edward Saio Sesay of ‘U wan Laugh Comedy’ and Shiaka Kamara, CEO of Yemata Enterprise.
The contents of the agreement between the big comedy stars and Orange Sierra Leone was undisclosed but it is believed to be to the tune of millions of Leones.
Few weeks back, Orange Sierra Leone signed a partnership agreement with the Sierra Leone Premier League Board to become the proud sponsors of the league which started last weekend.
Mohamed Kallon says, Orange Sierra Leone apart from the publicity it gives to the league by partner media stations, it is also giving out a total of 182 phones valued at ninety two million Leones and also a total recharge of one hundred and eighty two million Leones in totality to the deal.
The deal, Kallon concluded, is worth over five hundred million Leones excluding the media support and the general publicity of league matches across the country.
Yulisa Amadu of Orange Sierra Leone stated that this is just the beginning and that by next year they are set to sign more partnerships in the comedy and football industry with a view to satisfy the desires of their customers.
Alimatou Mbaye, Chief Marketing Officer, Orange Sierra Leone, a representative who signed on behalf of Management, thanked both FC Johansen and the three comedians for giving Orange Sierra Leone what she described as ‘the opportunity’ to sign such a deal with them.